Year 1
Unit 78: Digital Graphics for Computer Games
P2 Be able to Generate Concept Art Ideas for Computer Game Graphics
Legal & Ethical Considerations
Research and answer the following questions.



What is copyright law?

- The current act is the Copyright, Designs and Patents Act 1988. The law gives the creators of literary, dramatic, musical, artistic works, sound recordings, broadcasts, films and typographical arrangement of published editions, rights to control the ways in which their material may be used.


What is intellectual property?

- Intellectual property refers to creations of the mind: inventions; literary and artistic works; and symbols, names and images used in commerce. Intellectual property is divided into two categories: Industrial Property includes patents for inventions, trademarks, industrial designs and geographical indications.


What is the Equality & Diversity Law?

- This is where it has to not be racist or sexist in any game or photo or video you have taken, this is because the way they are portrayed in media, so if you took a picture of a celebrity coming out of a random house or her friends house, she could be portrayed as doing something rude e.g. sleeping with them or doing something with them, but we wouldn't know as the media is portraying them in a different way than that celebrity is.


How are female characters represented in Games?

- More females these days are being represented as quite strong in some violent games and like first person shooters, they are becoming more manly like but in some games they are becoming more slutty and wearing very skanky clothing revealing a lot of skin in some games like GTA and Saints Row the 3rd and 4th.


What is PEGI?

- PEGI stands for Pan European Game Information, this is where it sets age rating for every game that has been on the market and giving them an age rating so that little kids don't buy a 18 rated game and get scared by it and get told off by their parents.


Who are the BBFC?

- PEGI version but for films this is called the British Board of Film Classification was set up in 1912 by the film industry as an independent body to bring a degree of uniformity to the classification of film nationality


What are the ASA codes of conduct?

- Advertising standards authority this means that you have to stay loyal to your customers and not give false information or give a certain race in your adverts and then they ask why you have chosen a certain race, it has to be fair an accurate, for example you have a bleach bottle that says it has 99.9% of killing germs they then can't have it at 100% as it would false information and then therefore not being the right information and then selling out.


What is Libel?

- This is where it is a false statement where it affects the customer.